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Research papers

A little bit of the future from large analysis of the present

The article aims at showing that public opinion, if not 'lawful', at least shows certain regularities that can be utilized in predicting shifts in opinion change. The argument is based on a French nation wide survey replicated five times since 1977...

Catalogue: Papers 1982: Social Research And Prediction
Author: Alain Kling
June 15, 1982
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Citation

Kling, A. (1982a, June 15). A little bit of the future from large analysis of the present. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-little-bit-of-the-future-from-large-analysis-of-the-present


Case studies

Choosing among alternative promotions

To improve the situation of a brand on the market, at least two types of promotion may be contemplated: delivering a coupon at home, and delivering a sample at home . The cost of each promotion can easily be estimated. Unfortunately, the profit of...

Catalogue: Seminar 1972: Panels
Authors: P. DeIepine, Alain Kling
June 15, 1972
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Citation

DeIepine and Kling (1972a, June 15). Choosing among alternative promotions. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/choosing-among-alternative-promotions